Top Drawing & Coloring Apps Performance on iOS in New Zealand Q4 2024

In the fourth quarter of 2024, the top drawing and coloring apps on iOS in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here we explore these trends, with data provided by Sensor Tower.

Color by Number: Coloring Games by Wildlife Studios saw a steady increase in weekly revenue, peaking at about $321 in late December. Weekly downloads fluctuated, reaching a high of approximately 888 in the week of December 23. Active users climbed steadily, ending the quarter at 2.3K.

Zen Color - Color By Number from Oakever Games experienced incremental growth in weekly revenue, topping at $76 by the end of December. Downloads surged towards the end of the quarter, peaking at around 920. Active users also increased, reaching 3.2K by the last week of December.

Color Pop AI - Coloring Book by MWM saw a rise in weekly revenue, hitting $398 in the week of December 23. Downloads showed a similar upward trend, peaking at 822 during the same period. Active users more than doubled toward the end of the quarter, reaching 1.8K.

Eye Color Mix from Crazy Labs, while not generating revenue, showed consistent download numbers, peaking at 599 in mid-November. Active users increased steadily throughout the quarter, finishing at 842.

Happy Color by Numbers Game by X-Flow saw modest revenue growth, with a high of $60 at the start of the quarter. Downloads remained stable, peaking at 499 in early October. Active users saw a slight decline but remained strong at over 4K throughout the quarter.

These insights reflect the dynamic nature of the app market, with more detailed data available through Sensor Tower.